February 16, 2012 at 10:46 AM

Trying to garner customer loyalty without paying attention to team loyalty is like bungee jumping without the bungee. You’ll kill yourself trying.

Today’s experts identify an unyielding link between customer and employee loyalty. Leaders with a sense of responsibility and commitment to treating people well are far more likely to attract and retain the best employees.

They also command the respect of their employees who will see it as their responsibility to fulfil the company’s mission to deliver superior customer service.

This has immediate and long-term benefits. When the service is good, there is an immediate appreciation from the customer.

Additionally, it gives employees a sense of pride, ownership and purpose.

Making a commitment to your team and your customers is a win-win-win situation.

Customers are happy. Team members feel a sense of ownership and purpose. And your business will gain the trust of its customers and employees.