February 09, 2012 at 10:34 AM

Did you know…?

A change of just 5% in customer retention can produce a staggering 125% change in profits.

68% of customers leave because of perceived indifference.

Most businesses spend 6 times more to attract new customers than they do to keep the ones they’ve got..

Each unhappy customer tells at least 9 others about their bad experience.

Sobering stuff.

While you’re in business to make a profit, managing a business only for profit is like playing tennis with your eye on the scoreboard.

The 4 purposes of your business are to:

1. Create new customers

2. Keep them coming back

3. Turn them into advocates for you, and

4. Have fun!

Don’t aim to satisfy your customers.  Aim to delight them!