January 10, 2012 at 8:37 AM

Many business people simply make it difficult for people to buy things because they don’t give them a specific action plan.

Consider for example, a potential customer of a business is reading a letter about a new product or service.  The potential customer is excited.   

But then he/she puts the letter down promising to “get back to it” but never actually does.  Sound familiar?

People need to be told explicitly how to act in order to obtain a business product or service.  Sure, it seems obvious.  But it’s amazing how many times the obvious gets overlooked.

The fact is, potential customers (strange as it might seem) really do appreciate being led.

Let’s get even stronger.  If you don’t get PRO-active in asking for the order, you are denying yourself maybe two-thirds of your potential business.

The opportunities to get proactive and lead your customers to buy from you are far-reaching and plentiful.  Grasp them!